Why We’re Taking Our Time:
Why We’re Taking Our Time:
The Slow Build Behind Our First Cult of Curves Collection
In a world of fast fashion, weekly drops, and blink-and-you’ll-miss-it trends—
we’re doing the opposite.
At Cult of Curves, we’re building something different.
Something from scratch.
Something that finally reflects the bodies and souls it’s meant for.
Our first fully original collection is coming in 2026—designed by us, shaped by you, and made with heart from the very first sketch to the final stitch.
This isn’t a collection we’ve sourced or pieced together from existing suppliers.
This is ours.
✨ Designed by us.
🌿 Fabrics hand-picked with intention.
🖤 Every shape, silhouette and detail created for plus-size bodies first—not as an afterthought.
And we’re telling you this now because we want to bring you along for the ride.
Why now? Why us?
Because we’ve waited long enough to feel seen.
We’re done bending ourselves to fit the industry—so we’re bending the industry to fit us.
When we first started Cult of Curves, we hoped to curate pieces that captured our vision. But what we wanted—bold, expressive, bohemian fashion in real sizes—just didn’t exist. And we couldn’t ignore that.
So, we made a choice.
To start again. To go deeper.
To become the designers of our own dream.
What are we doing behind the scenes?
🖌️ Sketching and dreaming: Every piece is born from our vision—infused with edge, softness, romance, and rebellion.
🌍 Sourcing intentionally: We're choosing high-quality, ethically made fabrics with soul—from makers we believe in.
👗 Fitting and shaping: These clothes are built for plus-size women from the very beginning—not scaled-up guesses, but thoughtful design that feels good to wear.
🧵 Testing and tweaking: We're learning, adjusting, refining—because rushing would only ruin the magic.
Here’s what you can expect between now and 2026:
📣 Behind-the-scenes sneak peeks of designs, fabric swatches, fittings and final edits
💌 Exclusive updates for our Cult mailing list (you'll see it first!)
🎨 Your input on styles, names, colours and more—we’re designing with you
💬 Real talk about what it takes to build a slow fashion brand from the ground up
We aren’t just making clothes.
We’re building a movement—for every woman who’s ever felt like fashion forgot her.
Want in?
Support us now. Share our story. Tell your people. Join the cause.
And if you’ve got ideas, connections, or just a little sparkle to throw our way—we’d love to hear from you.
We are self-funding every inch of this dream because we believe in it that deeply.
This is our beginning.
Our moment.
And we’re creating it for you.
Join the Cult. Drape in Defiance.
With love,
Shelley & Emma x
Co-founders of Cult of Curves 🖤