✨ Why We Started Cult of Curves: A Love Letter to Every Curve
✨ Why We Started Cult of Curves: A Love Letter to Every Curve
We’ve poured heart, soul, and a whole lot of defiance into this.
Welcome to Cult of Curves — a size-inclusive, bohemian-inspired clothing brand made for every body that’s ever felt unseen, unstyled, or simply left out of fashion’s narrow lens.
This isn’t just a business. It’s a movement. And it started with a gap — one we felt personally, deeply, and consistently.
The Curve-Shaped Gap in Fashion
We’ve always loved boho fashion. The floaty silhouettes. The earthy tones. The carefree confidence. But time and time again, we found ourselves asking:
Where are the boho pieces made for our bodies?
Too often, size-inclusive fashion stops at basics. Or worse, it feels like an afterthought — a watered-down version of what's already out there. We wanted more. We wanted magic.
So we created it.
What Cult of Curves Stands For
This brand is about radical visibility. It’s about softness and strength. It’s about the curve of your hips, the rebellion in your spirit, and the power in saying, “This is me.”
We don’t believe in hiding. We don’t believe in shrinking. And we certainly don’t believe that style has a size limit.
At Cult of Curves, we design clothes that move with you — free-flowing, forgiving, and fiercely unapologetic. Bohemian drapes, luxe textures, wild prints, and pieces that feel like armour and poetry all at once.
More Than Clothing — A Cult-ure
We’re building more than a wardrobe. We’re building a sisterhood — a sacred space where plus-size women are the default, not the exception. A place where style, confidence, and curves coexist without compromise.
Our tagline says it all:
Join the Cult. Drape in Defiance.
What’s Next?
We’re only just getting started. New lines are dropping this weekend — filled with soulful silhouettes, statement pieces, and the kind of fashion that doesn’t ask permission.
Thank you for being here. For following. For shopping. For sharing. For showing up as you are.
This space is for you.
Your body. Your style. Your revolution.
🖤
With love & defiance,
Emma & Shelley
Cult Of Curves Founders
P.S. Want early access to our next drop? Join our mailing list here!
And don’t forget to follow us on Instagram and TikTok — we’re just getting warmed up!